1. Background To Market. The Market That This Report Will

1. Background to market The market that this report will focus on will be the industry for children’s clothing, but in particular the trend towards clothing that makes a clear attempt to be fashion forward, targeted for 0-14 year olds. Gone are the days of throwing on those hand-me-down overalls and whatever t-shirt has the least stains on it, instead, Kay (2017) identifies the trend of women â€Å"indulging† far more in dressing their children. Parents and, in particular, mothers, are spending more and more on everything from high-end brand names like Gucci and Dolce and Gabbana, to affordable, celebrity-endorsed fashion lines like former model and Spice Girls Victoria Beckham’s new range at Target in the US. While the market isn’t a†¦show more content†¦Wolf, Buckets Spades and Sudo and up until this year, the recently closed Pumpkin Patch. All of the previous (excluding Pumpkin Patch) are available both online and instore. 2. Market Analysis Key statistics for the Australian Melbourne market: †¢ In Australia in the 2015-16 financial year, the total revenue for children’s wear was $3,341.2 million (Magner 2016). †¢ In 2012-13 Australia had 2.3 million families living with at least one child aged 0-17 (Australian Bureau of Statistics 2015). †¢ In 2011, Melbourne had 1,055,604 families with an average 1.8 children per family. (Australian Bureau of Statistics 2013) †¢ In 2011, Melbourne had 739,182 children aged 0-14, making up 18% of the population. (Australian Bureau of Statistics 2013) †¢ Population aged 0-14 was likely to increase for 2015-16 (Magner 2016). †¢ Real Household disposable income was likely to increase in 2015-16 (Magner 2016). †¢ In 2011, median weekly income for families in Melbourne was $2,346 (Australian Bureau of Statistics 2013) †¢ Family households in Australia are projected to increase from 6.0 million in 2011 to between 8.7 and 8.8 million in 2031 (Australian Bureau of Statistics 2015) In Melbourne, the children’s fashion scene is already well established.Show MoreRelatedA Research Report On Nike1612 Words   |  7 PagesSUMMARY This situational analysis focuses on a world leading brand Nike. Firms undertake a situational analysis and planning process to identify and justify appropriate marketing opportunities for growth. This report provides an introduction to Nike with a background to the Company, its history and its product. 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