Job interview questions (Advertising) Essay Example | Topics and Well Written Essays - 250 words

Job interview questions (Advertising) - Essay Example While working, I allocate adequate question time to my team members in order to attain the feedback. My objective is to involve all individuals in the decision making process. In this regard, I use democracy leadership style. I value this style since it creates a good working relationship between leaders and members of an organization. I like seeking the opinions of others during my leadership. As a result, once I make changes in the benefits program for example by introducing a computer course, there is no resistance to change from the workers since they are involved in the plan. One of the challenges faced by sales team is lack of product awareness. I will tackle this challenge by coming up with roadside shows in road junction and public places especially during the weekends. As a result, more potential consumers will be aware of our brands (Matt, 2005). I will also create songs that our sales team will sing while advertising in the television. By use of IT, and in collaboration with company designers, I will come up with well-designed advertisements that inform the customer about our brands once they are launched in the market. My objective is to have a strong marketing team and effective PR that is able to handle customer complaints. Using face book and twitter, I will come up with a group that our consumers will join as friends thus creating a strong positive customer-brand relationship. As an intern, I came up with an innovative idea of using plastic bags that were green and recyclable. In this way, there was minimum pollution within our premises as well as in the neighborhood. I value teamwork and assisting individual members to achieve their goals. However, at one time I experienced a challenge when some members of my team were involved in a conflict resulting to failure to achieve our objectives. To address this problem, I arranged a meeting with each of the member, then with both of them and lastly we solved the issue and the positive

The Launching of Credit Card in Romania Essay Example | Topics and Well Written Essays - 750 words

The Launching of Credit Card in Romania - Essay Example The bank which is launching the card is Alpen bank. The objective of the research is to find out whether the launch of credit card into the country will be worth and whether such a launch will be able to generate the sufficient amount of revenues so that the feasibility of the new product is proved in terms of entry-decision. SWOT analysis is carried out to find out the relevant opportunities and issues about the establishment of new credit card business. Market positioning of the bank is analyzed for the successful establishment of the credit card business. SWOT Analysis Strengths The strength of the bank comes from its affluent customers. Majority of customers of the bank belong to the upper strata of the society. Having affluent customers also means that they are more frequent with the use of credit card and the purchase amount is also high. Weaknesses The major weakness of the credit card business comes because of the low growth potential. The growth potential of credit card busi ness is very low in Romania compared to other emerging markets. Lack of consumer experience in terms of management of credit card and related monetary transaction is another weakness, because of which majority of customers opt for cash transactions. The country has suffered a three year long recession which has affected the life style of the common people. Consumers have become price sensitive and opt for cutting budgets with the objective of saving money. This is a weak link for the credit card business because it is a general perception among consumers that holding credit cards leads to higher amount of purchases as compared to cash purchases. Another issue in credit card business is that, most of the times credit card is used for exclusive cash withdrawals rather than using it for real purpose that it purchase. Apart from this, since credit card business is relatively new and unknown to the customers of Romania, huge investments will be needed with respect of advertising, direct marketing and support infrastructure. Opportunities The opportunities from this credit card business can be explained in terms of the political, social and other related factors affecting the country and the credit card industry as well; Political- legal policies, procedure and other corporate obligations in the country are not very stringent, which will help in the smother transaction of the business. Economic- the economic environment of Romania has improved since 2006, after the country entered into the European Union. Since then, the microeconomic trends have been positive and with the increasing income, the disposable income of the households has also increased. This shows the opportunity of the credit card business to bank on the increased economic conditions of the country. Socio-cultural- with the increase in the economic status, it is expected that one third of the Romanian population will prefer branded products. This will increase the overall use of credit cards in the co untry. Technological- with the advent of globalization, more are more companies have stated to market their products and services into more emerging and developing markets. As the availability of technology has become cheaper and readily available, the credit card business can tap on this opportunity. Since credit card business will need technological assistance, the company can use the latest technology available to gain a sustainable competitive advantage over the competitors. Environmental- the use of credit cards is totally free from creating environmental hazards. The use of online transactions will also decrease the use of paper which will influence the environment in a positive manner. Threats Similarly, the threats from this credit